About Us

Dale’s Jewelry was established in May of 1983 and is located at 201 Main St. in the heart of downtown Sterling.

Dale’s is an independent family owned jewelry store large enough to serve your needs, yet small enough to provide excellent customer service and special attention to detail for every transaction.

We pride ourselves in offering fine quality diamond and colored stone jewelry. The experience Dale has as a bench jeweler has given him a keen ability and desire to offer quality at it’s best. Jeanne, Dale’s wife and business partner, has been able to select some of the most unique and beautiful styled pieces providing an exciting shopping opportunity in a very tastefully designed store with a relaxing atmosphere.

Dale’s Jewelry is a long time member of Jewelers of America. Dale’s is also a proud member of the American Gem Society. An elite organization dedicated to ethical business practices, continuing education and consumer protection. Dale is a Registered Jeweler titleholder with the American Gem Society, which is the only professional jewelers organization that requires annual recertification.

Dale’s Jewelry has also been awarded the Journal-Advocates Reader’s Choice award for 15 years in the best jewelry store category. Dale Bedsaul has also been awarded the “best jeweler” award every year since the inception of the category. These awards have been won by Dale’s for numerous consecutive years and with the support of our community, we will continue to show our dedication to being the “Best”.


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